Case Study

Rent the Home, Own the Memory

 

A multi-platform campaign that reintroduced Twiddy & Company’s family-focused identity through cinematic storytelling and unified creative across every channel.

 
 

  • About the Client
    Twiddy & Company, based in the Outer Banks, NC, manages premium vacation homes and focuses on creating meaningful, family-centered vacation experiences.

    The Project
    Twiddy’s first full-scale ad campaign, this project produced a complete suite of creative assets — from paid video ads to high-quality photography — giving the brand a ready-to-use content library and fresh material to deploy across channels immediately.

    Target Audience: Families and multigenerational groups planning Outer Banks vacations; repeat Twiddy guests; and potential homeowners considering property management services.

  • Client: Twiddy & Company

    Role: Campaign Creative Director, Producer, Director, Editor

    Scope: Led the campaign from ideation through execution — strategy, pitch development, budgeting, production, directing, editing, and rollout. Managed all creative deliverables, wrote ad and social copy, and captured both lo-fi and B-roll footage during production.

    Platforms: Web (Twiddy.com), Email, Paid Ads, Organic Social (YouTube, Instagram, TikTok, Facebook, LinkedIn, X), Google Display, Google My Business

    Tools: Adobe Premiere Pro, Audition, Photoshop, After Effects, Lightroom, Canva, Airtable, Final Draft, Frame.io, WordPress, Flickr, DSLR and iPhone

  • 📈 +20% increase in booking page traffic
    👨‍👩‍👧‍👦 Growth in returning family bookings
    🎯 3× higher engagement on paid video ads
    📸 Produced 40+ brand images
    🎥 Created 15+ video segments (with 5 final edits published)
    ♻️ Content repurposed 30+ times across web, 10+ on social, and 5+ via email
    💰 Launched 2 paid ad videos across Meta and YouTube

 

VIDEO Assets

Video played a key role in extending the campaign across platforms. Each piece was edited for its specific placement and maintained Twiddy’s consistent, family-centered tone while aligning with platform best practices.

 

Hero Brand Film

Meta Ads (Facebook, Instagram, Stories, Reels) and Google Paid Ads (YouTube)

This 30-second hero brand film set the tone for the entire campaign, defining Twiddy’s warm, family-centered style. The 16:9 version ran as a paid ad across YouTube and Meta platforms and was also featured in email marketing to drive awareness and reinforce the brand message.

 
 

Pool & Beach Paid Ad

Meta Ads (Facebook, Instagram, Stories, Reels) and Google Paid Ads (YouTube)

The 15-second pool and beach ad highlighted Twiddy’s most popular amenities—private pools and oceanfront views. This 4:5 version was optimized for Meta feed placements and later recut for Stories, Reels, and other platforms for consistent use across channels.

Photo Collage Paid Ad

Instagram Stories

The vertical photo collage video ran as a paid Instagram Stories ad, using campaign photos to create a dynamic, full-screen experience. Built for one of the most widely used social formats, it highlighted family moments, home details, and the Outer Banks setting.

 
 

Hi-Fi Organic Reel

Facebook, Instagram & TikTok

A cinematic social post that followed the “POV” trend to showcase authentic family moments from the campaign shoot. Shot and edited in high quality for Facebook, Instagram, and TikTok, this reel extended the campaign’s storytelling organically — highlighting the warmth and togetherness at the heart of the Twiddy experience.

⬅️ Click on image to read post copy.

Lo-Fi Organic Reel

Facebook, Instagram & TikTok

Shot on iPhone to match the authentic, guest-style content our audience engages with most. Built for organic reach on Instagram and TikTok, this reel captures the laid-back rhythm of an OBX vacation and closes with a clear call to action: “Tag your crew.”

Click on image to read post copy. ➡️

 
 
 

Dynamic Webpage

Using assets from the campaign, we introduced video headers to key website pages for the first time. The Black Friday promo page featured cinematic footage that brought movement and emotion to the browsing experience — helping highlight deals while giving the site a more dynamic, premium feel.

 
 

Static assets

Static content extended the campaign’s look, feel, and longevity across Twiddy’s digital platforms. Using consistent photography, clean design, and warm, family-centered messaging, each post reflected Twiddy’s approachable brand voice while following best practices for engagement on each platform. Copy varied in length and tone depending on placement — from conversational social captions to more informative, SEO-focused blog and listing posts — keeping the brand cohesive and adaptable across channels.

 

⬇️ Hover over image for platform placement.